Stimulate your sales with the Market2win Simulator
The Market2win Simulator is a serious business game that can be configured to address a company’s specific sales and marketing issues.
It is a software-based exercise that is used to understand the key market challenges facing your business and develop the best responses to them. It is highly interactive and a great way of getting team alignment around the right strategic actions.
It assists companies in the following ways:
Getting alignment around an existing strategy
· Facilitating change management processes following any restructure of the business
· Embedding a positive change in mind-set, aligning personnel to the goals of the business
· Providing an offline forum that positively promotes challenges to existing methodologies
Developing a new sales and marketing strategy
· Enabling sales and marketing teams to use meaningful data to both understand different business scenarios and test alternative responses to them before competing for real.
These scenarios could include:-
o Dealing with an unpredicted market downturn due to external forces
o Taking action against an aggressive competitor that directly threatens your brand portfolio
o Equipping your marketing team with confidence and valuable insight before any brand or product diversification
Improving the sales and marketing skills across the business
· Training members of the marketing and sales operation on the importance of professional marketing plans and the use of well established marketing tools
· Bringing together globally diverse marketing personnel to work together in a team-building exercise
· Bringing together cross-functional teams (beyond sales and marketing) to develop a common understanding of specific sales and marketing issues
The Simulator has been tested and approved by Professor Malcolm McDonald, Emeritus Professor at Cranfield University, Honorary Professor at Warwick Business School and one of the world’s leading experts in strategic sales and marketing.
The Simulator helps develop world-class Marketing Managers, Account Managers & more strategically-minded executives from other business functions
Key features
• It is highly configurable to user needs. We can configure it to address your industry and your specific market/competitive challenges
• We can represent a large number of markets segmented in the way you see them and use it to help you target the markets of the future
• The outputs - whether they be plans, tools, decisions, ideas or improved knowledge are easily transferable back into the business
• It is easy to use, enjoyable and addictive. The software can be learned within hours
• Built into the software is a Key Account Management simulator that allows you address the challenges of implementing the marketing strategy with specific key accounts
How does it work?
Chosen strategies are implemented by deciding how to spend budgets and deciding which expenditure areas are the most important to the business. Users need to decide where to invest, when to invest and their value proposition. This requires the best market insight, the best competitor analysis, the best customer insight, clear focus and a strong market strategy. They also need to strike a balance between high investments and high profits - and manage budgets effectively.
Included in the Simulator are various market planning templates which can be used to discuss and capture the company strategy or company-specific templates if required. These can be saved, edited and printed by the users for use after the session.
There are a large range of configuration options available including all the competing companies set up with the same or different starting positions; each market segment growing or declining at different rates and the key buying factors in each segment changing over time. The information captured in the Simulator can be as rich or as simple as required based on the learning objectives and the time available. Even real companies/market situations can be set up if required.
Users have a simple, easy-to-use interface which allows them to quickly learn about their own company, their competitors and the market place within the simulation.
Various reports can be accessed that provide key information about markets, products and trends. These help users understand their market and its changing landscape. They also help users understand the importance of market intelligence, how to analyse it and how to apply it.
A performance screen provides powerful information on their company’s current performance in the market place including sales, costs, profits, market share, market potential and performance against customer needs. This helps users understand how these metrics connect together, get a full picture of how they are doing, and formulate their growth strategy.