Our mission is to enable companies to realise the true potential of their market and embed into their businesses the marketing skills and processes which deliver sustainable improvements in value.
- Board level briefings
Boards of Directors and Senior Management briefings and presentations to win their support and commitment.
- Conference presentations
Motivating and entertaining conference presentations and keynote addresses to enthuse marketers and their business colleagues on the value of marketing.
- Marketing workshops
Hands-on in-company marketing workshops in all the core areas in which delegates improve by applying the learning to their own business.
- Strategy reviews
Constructive reviews of a company’s marketing strategy and of its internal and external resources charged with executing it.
- Marketing consultancy
Consultants who engage with an assigned in-company team to develop a market-winning strategy for the business.
- Marketing software
Enabling software which supports the core processes and releases marketers from concerns over data management.
- Presentation videos
To see Professor McDonald's Marketing Masterclasses visit our Masterclasses page of our website by clicking here where you can also purchase the 4 hour video set for £49.
Malcolm McDonald and his team are a global consulting and training group specialising in strategic marketing. We serve clients in both business-to-business and consumer markets and follow clearly defined and rigorously tested processes producing tangible commercial results.
Strategy reviews and development, workshops and software are all supplied by Malcolm McDonald and his team in Market Equity Ltd – details about this company can be found at www.market-equity.com
Book Offer: Get 10% off Professor McDonald's books with free post and packing today! When you buy online, simply enter the code ATZ6 at the checkout to receive your discount.
For enquiries please contact us by clicking this or call 07867 806841