Subscribe to hear 4 hours of marketing video content for less than £1 per week.
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Listen to Professor Malcolm McDonald, one of the world's leading marketing authors, across 4 modules that include:
- Market Segmentation
- Marleting Planning
- Marketing Accountability
- Key Account Management
You can click on the Masterclass below to hear some sample content that covers financial and business risks, product life cyle, how to advertise to market segments, key account categorization, key accounts selection, key customer portfolio management, market mapping, market segmentation case study, marketing due dilligence, The Ansoff Matrix, the Real SWOT analysis, the value of goodwill.
Credentials
Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers.
Commercial credentials
Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world's leading multi-nationals on all continents.
Just £ 47 for one year access
4 hours of video training:
More than 120 pages of downloadable presentation material
Re-usable charts, marketing maps and graphs
Worth 4 hours of CPD training from
The Chartered Institute of Marketing
(you must be CIM member)
Video content on:
Marketing Planning
Market Segmentation
Marketing Accountability
Key Account Management
Click on the Masterclass icon below to view sample content and subscribe